MILLI
Connecting a femtech brand with its audience.
Branding
Strategy
We partnered with Materna Medical on Milli to destigmatize an important women’s health issue — and strategically position them in the growing femtech industry. A strong brand strategy was the foundation for a rebranding and carefully crafted brand voice, which reflects the company’s values and ensures Milli shows up as an empathetic ally to their target audience. The evolved branding is infused into every digital corner — informing and supporting women on their journey toward vaginal health.
Handwritten, like a personal signature, the Milli script is a visual expression of a journey to improved vaginal health. The color gradient illustrates transition while the graduated i-dots speak to the progress of Milli’s user.
BRAND HEART
Milli is by your side, enabling you to claim your sexual and pelvic health.
Photography presents a range of women living a healthy life – in easy, joyful moments. Strong natural light matches and highlights their positivity and confidence.
Our Matisse-like figures represent the spectrum of Milli users. Illustrations are drawn with a variable line weight to evoke a unique and approachable personality.
