A challenger brand’s most important touchpoint of the day.

Packaging, Brand Identity

Everybody knows what a bowl looks like. Spoons, too. So to establish a distinctive retail presence and turn product for an entirely new all-natural breakfast cereal brand, we went a different route. Our identity and package designs highlight the geographic beauty and outdoorsy consumer mindsets of the Rocky Mountains region, where the company’s cereals are manufactured.

We played up our client’s amazing environmental story — and made enjoying an all-natural breakfast a lifestyle choice. Our branding and packaging turned unknown new cereals into Shelf Kickers available nationwide, far beyond the regional launch footprint originally planned.