Creating a more loyal breed of consumers.

Packaging, Marketing

Our bag redesigns for Blackwood Pet Food’s premium dog and cat foods placed key nutritional values for each recipe front and just a bit off-center. Because pet-loving families want to feel good, at first glance, about what they’re feeding Fido and Fluffy. Our bag fronts also make it easy for busy store clerks to recommend Blackwood foods.

The brand story we crafted for Blackwood’s print and online marketing highlights the family-owned company’s commitment to slow-cooking all-natural ingredients, right here in the USA. Ohio, to be exact. These traditional values are earning Blackwood industry respect and new retail shelf space nationwide. Our strategic thinking and smart design transformed this challenger brand into a Shelf Kicker in the premium pet food category.