Branding a nonprofit’s mission to life.

Identity, Marketing

CaringBridge is mostly known for the sites created and visited when a loved one is facing a health crisis. We developed a new identity, graphic and messaging strategies and a multimedia awareness campaign to support the organization’s evolving mission (to amplify the love, hope and compassion in the world) — to make it easier for CaringBridge to grow and to introduce new offerings, touching even more hearts.