Extending a retail footprint online and on store shelves.

Website, Packaging

Our packaging for Dr. Comfort’s over-the-counter inserts and Shape-to-Fit brand of compression hosiery, diabetic socks and orthopedic sandals shares complex medical information in simple, engaging ways.

Transforming curious therapeutic footwear consumers into satisfied shoppers requires a website that’s more than just another online shoe store. We animated and explained significant health issues, answering questions typically addressed by Dr. Comfort’s orthopedic partners.

Combining intelligence and elegance simplified a complicated purchase decision, turning Dr. Comfort products into retail and online Shelf Kickers in their very specialized category.