Developing a yoga lifestyle brand from the ground up.

Identity, Product Design, Packaging, Website, Advertising

We developed a multi-dimensional consumer experience for Juil that extended from naming and identity to product and package designs to the brand’s retail website and advertising.

Everything we created colorfully articulates the benefits of Juil’s exclusive Energy Flow Technology™. Because releasing and renewing the body’s natural energies appeals to yoga practitioners, our launch strategy was to appeal to that audience — in fresh yet familiar ways. Before the first purchase shipped, we began looking toward mass outreach and additional product offerings.