Giving an established company a sassy new attitude.

Brand Identity, Product Design

We created the Little Bo Bleep product line to spice up the year-round retail presence of Department 56, a company best known for its holiday keepsakes. She was intended to woo new buyers, too.

From her provocative name and logo to her playful product copy and graphics, Little Bo Bleep proved that sometimes with a new, unknown product line, attitude is everything. She’s currently entertaining new licensing opportunities, if you’re interested in that sort of thing.