Trading the expected for a one-of-a-kind experience.

Branding, Identity, Website, Marketing

Medical device development company Lutonix wanted more than traditional healthcare marketing could offer for their new one-of-a-kind drug-coated balloon to treat peripheral and coronary artery disease.

In addition to naming Moxy, we developed three complementary identities for the parent brand, the product and the ongoing clinical trials. We also designed a website and introductory animation to educate doctors about the device’s extraordinary advances — and to help doctors inform patients about those ongoing clinical trials, we created promotional collateral in multiple languages.