Updating packaging to increase a value brand’s worth.
The makers of Mom’s Best Naturals breakfast cereals recognized that they needed new packaging. Consumers had no connection to the value brand or its boxes. And no equity equaled no growth potential.
Our rebranding put quality and environmental values first, because cost-conscious shoppers have priorities beyond price. Conceptual, colorfully illustrated boxes also made moms feel great about bringing home a natural brand. The new boxes were Shelf Kickers before they could be printed. Our smart new look was so popular with the client’s sales force and retail buyers that the rebranding had an immediate business impact, expanding shelf space nationwide — including, for the first time, in Target stores.