Sweetening a candy company’s bottom line value.
Product Design, Packaging
Dynamic Confections, the makers of Mrs. Fields Chocolates, wanted packaging that would revive their boxed chocolate sales. But we did more than just upscale their seasonal assortment. We also challenged our client to consider innovative new products — and to bundle them into an integrated retail program.
Our Cookie Dough Delights concept is intended to put Mrs. Fields on shelves year-round. These indulgent nibbles of soft cookie dough dipped in chocolate got retail buyers and candy consumers to look at Mrs. Fields Chocolates in a fresh way. Our elegant tins for Valentine’s Day upped the value of the chocolate assortment inside them.
We were so successful creating Shelf Kickers for the Mrs. Fields brand, Dynamic asked us to reinvent lollipops for the specialty confections market. Our LolliLetters and LolliKit products for the client’s Kencraft Candy brand turned lollipops into standalone gifts that created lasting memories as they increased orders and ring value for our client.