From a popular product to a competitive master brand.

Packaging

MOM Brands knew their Mini-Spooners SKU was popular with shoppers. But when the cereal maker decided to extend the popular multigrain cereal into a standalone master brand, they created flavor combinations entirely new to the category. MOM Brands came to Kick for Spooners packaging that would deliver “shelf kicker” results alongside Post and Kelloggs.

Our packaging system, articulated on bags as well as boxes, tells the Spooners story with a perfect balance of descriptors, nutritional benefits, cross-sell messaging and other tasty details. Unexpected, larger-than-life product and flavor cue photos whet consumer appetites. Stacked biscuits visually depict the balanced breakfast a bowl of Spooners represents.