Establishing a tasty brand of memories.
Packaging, Product Design
We partnered with gourmet candy makers Route 29 to create a new value brand exclusively for Walmart. The initial launch and sell-through of our Yum Dilly products were so successful, we updated Route 29’s consumer packaging, too. And we’ve got Yum Dilly treats in the works for sale in smaller gift shops.
For both brands we created playful illustrations depicting character-driven stories. Which transformed candy packaging into delicious little keepsakes to be cherished long after the treats inside were gone.