There are products. And then there are brands. The difference is a brand strategy.
Brand strategy is the North Star. You might be tempted by the lure of sexier and more tangible marketing tactics, but we encourage our clients to wait until they have a brand strategy, or what we call your Brand GPS.
Read MoreAs we make our way through 2019, there are some ideas, values and principles we believe in strongly and feel now is an important time to share them publicly.
Stay tuned to our social media as we share these thoughts in our “WE” series.
Read MoreCreating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.
Read MoreWe can learn from a snowstorm in April.
Read MoreEveryone wants an easy report that tells them how well their marketing investment is working. The truth is, there is no easy report.
Read MoreLeveraging our pet food packaging design expertise, we’ve outlined 9 considerations to think about when designing packaging for pet foods.
Read More5 Good Things We Can Learn from the MN Vikings.
Read MoreIf your brand has lost its way, it can be an uphill climb back into your consumers’ hearts and minds. But it can be done, and it always starts with listening.
Read MoreWe’re thankful for at Kick.
Read MoreI wanted to be part of the brand design process every day and Kick is maniacally focused on helping brands grow through design that moves people.
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