Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.
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We can learn from a snowstorm in April.
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Everyone wants an easy report that tells them how well their marketing investment is working. The truth is, there is no easy report.
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Leveraging our pet food packaging design expertise, we’ve outlined 9 considerations to think about when designing packaging for pet foods.
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5 Good Things We Can Learn from the MN Vikings.
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If your brand has lost its way, it can be an uphill climb back into your consumers’ hearts and minds. But it can be done, and it always starts with listening.
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We’re thankful for at Kick.
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I wanted to be part of the brand design process every day and Kick is maniacally focused on helping brands grow through design that moves people.
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Creating engaging packaging on-shelf is great.
Telling a brand’s story to reinforce the shopper’s purchase once they’re home—even better.
But designing a product that can withstand the heavy demands of an online presence—priceless!
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Kick, is growing its cross-pollination expertise with the addition of Kris Burns, a brand strategist with extensive experience in categories including animal nutrition, CPG, and retail. Kick’s philosophy on building successful growth brands includes understanding and applying cross-category insights and expertise.
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