One of the things we talk about at Kick is how we love our team to be “students of life.” A team that is curious, observing, trying new things and exploring new territories. By nature, this is who we attract at Kick.Read More
The easiest and most cost-effective way to comply with ADA guidelines is to make accessibility a priority from the very beginning of a project. Accessibility touches so many parts of the design, writing, and development process that it’s important that the entire project team understand what’s required of them throughout the entire process.Read More
We can learn from dogs! 1, 2, 3, 4, 5 curious what they are, arent you?!Read More
Thoughts on the interesting and highly complex world of gaming…
The classic gamer may have been secluded in their basement for hours progressing through missions, missing dinner as “two more minutes” turned into two hours while they tried to get to the next level. Today’s gamer has not only brought games upstairs to the living room, but also outside. Gamers are on the move and they are taking their games with them...Read More
Retail shelf space is at a premium like never before. It doesn’t matter if your brand is new or established. Distributors, retailers and consumers all expect more from CPG partners.
Your branding and product packaging have to work harder than ever to...Read More
It doesn’t matter if your brand is an upstart challenger trying to introduce something novel to shoppers or an established category leader extending your brand footprint with new offerings. Retail shelf space is at a premium like never before. Everybody’s got to earn it...Read More
Kick team members made the yearly journey to Vegas for SuperZoo ’16 to check out what’s new in the pet world. We make this trip to stay on top of new trends, competition, messaging and to see holes in the marketplace that we can help our clients fill.
Here are a few takeaways from the trip...Read More
You have a product and want it on a retail shelf. Easy enough! Only problem, nobody has been waiting for your brilliant idea. You need to make room for your product by kicking somebody else off your shelf. That’s where a Shelf Kicker® design comes in...Read More
How do you measure success? Many agencies tout their famous, exclusive accounts. Various clients gauge ROI in various ways. Individuals often attach a dollar sign to it...Read More