Ideas that Kick
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News, awards, outloud thinking, etc.

News, awards, outloud thinking, etc.

Branding Brilliance Can Lead to Business Innovation.

Branding and design are an art, organic and sometimes even subjective. To be successful and meet business metrics, it requires strategic smarts and an understanding of how businesses work, operationalize and how to drive sales or ROI. Sometimes pretty is not enough. It has to be more if transformation is going to take place. Branding and design has to innovate.

Founding partners, Stefan and Mary, challenged the Kick team with a design project to concept a branding vision for possible territories a new brand could go. (a.k.a., Kick Challenge) The design team was given a product category, brand name, design themes and a timeframe to see what the team would come up with. Hold on, you will be WOWed.


Kick Challenge #1 parameters:

  • Product Category: Ice Cream

  • Brand Name: The Makery™

  • Design Themes:

    • Modern Fresh

    • Local/craft-beer style

    • Sassy & Fun

    • Joanna Gaines-style

    • Natural & Premium

  • Target Audience: Women 25-54


Our team did not just design beautiful brands, they innovated the ice cream category forward with business models, ways to engage consumers within a community and created sustainability to better the world. Watch our Instagram feed as we unveil our 3 favorite and final brand concepts and business innovations for The Makery ice cream.


 Yum yum!

 More Kick Challenges to come.

Kelsey Flanery