Three Reasons You Should Start with a Brand Strategy
Insights on Creating Packaging for Exclusive Brand Customers
There are products. And then there are brands. The difference is a brand strategy.
Brand strategy is the North Star. You might be tempted by the lure of sexier and more tangible marketing tactics, but we encourage our clients to wait until they have a brand strategy, or what we call your Brand GPS.
What to Consider When Designing Pet Food Packaging
Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.
Packaging for the Digital World
Leveraging our pet food packaging design expertise, we’ve outlined 9 considerations to think about when designing packaging for pet foods.
Perfecting the Trifecta
Creating engaging packaging on-shelf is great.
Telling a brand’s story to reinforce the shopper’s purchase once they’re home—even better.
But designing a product that can withstand the heavy demands of an online presence—priceless!
Retail shelf space is at a premium like never before. It doesn’t matter if your brand is new or established. Distributors, retailers and consumers all expect more from CPG partners.
Your branding and product packaging have to work harder than ever to...
Shelf Kicker — Defined.
It doesn’t matter if your brand is an upstart challenger trying to introduce something novel to shoppers or an established category leader extending your brand footprint with new offerings. Retail shelf space is at a premium like never before. Everybody’s got to earn it...
The Perfect Trifecta.
You have a product and want it on a retail shelf. Easy enough! Only problem, nobody has been waiting for your brilliant idea. You need to make room for your product by kicking somebody else off your shelf. That’s where a Shelf Kicker® design comes in...
Relevance. Quality. Presentation. That’s what you need to transform your entrepreneurial idea into a Shelf Kicker™ challenger brand...