Ideas that Kick
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News, awards, outloud thinking, etc.

News, awards, outloud thinking, etc.

Kicking It Up — Adding Cross-category Expertise


Minneapolis-based brand strategy + design agency, Kick, is growing its cross-pollination expertise with the addition of Kris Burns, a brand strategist with extensive experience in categories including animal nutrition, CPG, and retail. Kick’s philosophy on building successful growth brands includes understanding and applying cross-category insights and expertise.

Kris is a marcom veteran with 25 years of experience working on national brands from the corporate side and the agency side and will lead Integrated Marketing Communications Strategy for Kick’s growing client base. 

Most recently she was with Purina Animal Nutrition, a division of Land O’Lakes, where she led brand building and strategic communications through an internal team and a roster of agency partners.

Prior to this she was with General Mills as Director of Integrated Marketing Communications for the Convenience and Foodservice division responsible for driving customer engagement across multiple channels through partnerships, promotions, digital and content marketing. She has also led strategic partnerships and promotional campaigns for many brands including Cheerios, Yoplait, Pillsbury, Betty Crocker and Fruit Roll-Ups. 

She began her career at several marketing and advertising agencies working on 3M, Ergodyne, Red Baron and Freschetta frozen pizza. 

“My favorite work is defining brand purpose and developing iconic visual brand strategies. Brand building is complex today, and I love applying new tools to reach and engage consumers. Kick’s work shows how tapping into emotional insights can unlock growth and I’m excited to join their team.” said Burns.

“The addition of Kris to our Kick team signals our continued growth. She brings a unique blend of strategic planning and business skills. She’s been on the client side of the table and knows the challenges of brand building within the broader context of managing a business. There aren’t many people with her type of experience on the agency side and we are thrilled that she is joining our team,” said Mary Kemp, co-founder. 

“I’ve admired the work at Kick for over a decade,” adds Snead. “I am most looking forward to working with the wide range of industries, and different areas of design and creative that Kick is integrated in.”

"We've won several national and international clients," says Kemp, "and the added expertise and leadership both Kris and Bud bring are a great addition to help us serve our growing client base. We're excited to have them on board."

About Kick
Kick is a Minneapolis-based brand strategy, branding and design agency, delivering badass ideas and innovative consumer experiences for forward-thinking brands from innovative startups, challenger brands and established Fortune 50 companies. Clients include Becton Dickinson, MN Opera, Post Foods, Scholarship America, Victor Super Premium Pet Food, Triple Crown Nutrition and Twin Cities In Motion. Our expertise spans from brand strategy, identity and campaigns to packaging, websites and social media, with more than a little of everything in between. Learn more: 

Twitter @ideasthatkick