When it comes to brands, perception is reality. Often, the current expression does not keep up with evolving business strategies.Read More
Great branding can do for your business.Read More
To achieve great branding — you must start with strategy. A great brand strategy influences all aspects of branding and business from innovative ideas to thoughtful refresh tactics. Because of our strategy-first approach to marketing and advertising, we’re proud to announce that Kick has been named a leading branding and marketing agency by Clutch!Read More
Developing an engaging brand with big impact on shelf starts with a solid brand strategy that comes to life with “shelf-kicking” design. As is the case with our Born Free pet food packaging — eye catching packaging that stands-out on shelf and draws the consumer in to learn more of the brand story.Read More
There are products. And then there are brands. The difference is a brand strategy.
Brand strategy is the North Star. You might be tempted by the lure of sexier and more tangible marketing tactics, but we encourage our clients to wait until they have a brand strategy, or what we call your Brand GPS.Read More
Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.Read More
If your brand has lost its way, it can be an uphill climb back into your consumers’ hearts and minds. But it can be done, and it always starts with listening.Read More
I wanted to be part of the brand design process every day and Kick is maniacally focused on helping brands grow through design that moves people.Read More
Kick team members made the yearly journey to Vegas for SuperZoo ’16 to check out what’s new in the pet world. We make this trip to stay on top of new trends, competition, messaging and to see holes in the marketplace that we can help our clients fill.
Here are a few takeaways from the trip...Read More