Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.Read More
Retail shelf space is at a premium like never before. It doesn’t matter if your brand is new or established. Distributors, retailers and consumers all expect more from CPG partners.
Your branding and product packaging have to work harder than ever to...Read More
It doesn’t matter if your brand is an upstart challenger trying to introduce something novel to shoppers or an established category leader extending your brand footprint with new offerings. Retail shelf space is at a premium like never before. Everybody’s got to earn it...Read More
Kick team members made the yearly journey to Vegas for SuperZoo ’16 to check out what’s new in the pet world. We make this trip to stay on top of new trends, competition, messaging and to see holes in the marketplace that we can help our clients fill.
Here are a few takeaways from the trip...Read More
For many business and creative professionals, community means belonging to a group of like-minded peers. Or the people next to you in your cubicle. Which are valid ways to think about community.
But we think about community a little more broadly...Read More
As we box things up and get ready for our office move in a week, I have had a chance to reflect on all of the amazing work we have done at Kick over the past 15 years. I am proud of our insights and creative approaches to every brand — and the corresponding business results...Read More
Giving back to the community has been a priority from the beginning of our agency, so we’re proud to be recognized by the Minneapolis Regional Chamber of Commerce for our charitable efforts in 2014.
We’re thrilled to be part of their Minnesota Keystone Program. To be included among such prestigious company is an honor and an inspiration...Read More