Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.Read More
Kick team members made the yearly journey to Vegas for SuperZoo ’16 to check out what’s new in the pet world. We make this trip to stay on top of new trends, competition, messaging and to see holes in the marketplace that we can help our clients fill.
Here are a few takeaways from the trip...Read More