Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.Read More
Retail shelf space is at a premium like never before. It doesn’t matter if your brand is new or established. Distributors, retailers and consumers all expect more from CPG partners.
Your branding and product packaging have to work harder than ever to...Read More
It doesn’t matter if your brand is an upstart challenger trying to introduce something novel to shoppers or an established category leader extending your brand footprint with new offerings. Retail shelf space is at a premium like never before. Everybody’s got to earn it...Read More
Kick team members made the yearly journey to Vegas for SuperZoo ’16 to check out what’s new in the pet world. We make this trip to stay on top of new trends, competition, messaging and to see holes in the marketplace that we can help our clients fill.
Here are a few takeaways from the trip...Read More