Why I left a marketing role to join a branding and design agency
Corporate marketing gigs are awesome. You get to work on brands that everyone has heard of. There are an abundance of resources and incredibly smart people to tap into every day. Corporations are growth-minded and competitive. It’s thrilling.
Corporations are also filled with competing priorities, and sometimes the things I knew were important in building a strong brand could easily slip through the cracks without anyone noticing.
Attention to your brand design details can be one of those casualties. And I was guilty of this, even when I knew how important it was, because these details weren’t regularly recognized or rewarded.
I love the saying,
“Grass is greener where it’s watered.”
Too often brand design details are an afterthought, not a carefully nurtured and watered asset to grow your business.
Intuitive design grows businesses. That’s not just my opinion. The Design Management Institute Value Index Study shows design-led organizations outperform the S&P 500 by 211%.
Brand design excellence is in the big picture and in the details. Great brand managers have these three things on their to-do list:
Have an attention-grabbing campaign idea that separates you from the crowd
Work to ensure your brand is consistently represented across every touchpoint in the consumer’s journey
Use design to evoke an emotion
Design is not only a visual communication. Design is what makes your brand easy to love or easy to pass over, from the product concept all the way through the package, your website, and every interaction the consumer has with you.
I wanted to be part of the brand design process every day and Kick is maniacally focused on helping brands grow through design that moves people. That’s why I came to Kick.
Give us a shout and we’ll show you what I mean.