Do you want to be different?
Do you want your brand to be different? Do you want it to stand out, whether on-shelf, online or as a service?
If you answered “yes” — and you should — then the first step is defining a solid brand strategy. That’s what we do. We call our method of building a brand strategy the Brand GPS Process because it takes your brand where you want it to go via the most efficient route (including rerouting when necessary).
Some clients don’t see value in this step because they think they already know how they differ from their competitors. And some do. But most don’t go deep enough.
“Different” must go far beyond the surface to be meaningful. In fact, it should extend all the way to the very heart of a brand. Finding a brand’s differentiator involves taking a close look at why and how the brand was formed, and then simplifying that message to be meaningful for the target audiences. Differentiation and simplification have tremendous value to the end user and are therefore a key brand asset.
This is where Kick excels. We find brand differences and bring them forward. Then we cultivate those differences simply, intentionally and meaningfully.
We view branding as the act of building a brand. It begins with a brand strategy, brand architecture, nomenclature system and key message pillars. It’s brought to life with a brand identity system, which is full of branding assets like naming and taglines to create engagement and relevance with your audiences. Then we design the brand activation — how, when and where the brand is deployed to optimize engagements and touchpoints to inspire the desired actions. This brand activation extends across packaging, retail experiences, digital experiences, social content, campaigns, sales tools, events and internal communications.
Read about our Brand GPS Process
GREAT IDEAS DON’T LIVE IN INDUSTRY SILOS. NEITHER SHOULD YOUR BRAND.
At Kick, we ditch preconceived notions about what a category should look like in favor of altogether fresh approaches. So it’s not surprising when we pull from one category to build something new in another. Retail can inform healthcare. Lifestyle can influence pets. Fashion? Tech can learn from that, too.
We call this revolutionary way of thinking category cross-pollination, and it’s what makes us sought after by some of the world’s most innovative up-and-comers and industry giants alike.
WE DIG DEEP. JUST NOT IN ONE PLACE.
Most brands say they want to be different. But how many actually are? Partner with Kick and we’ll help you reach unchartered depths of brand exploration and discovery, and we’ll support you at every point on the marketing continuum.