Ideas that Kick
BRANDING + DESIGN
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Health | Design for Medtech, Health Food & More

health

We work with health, from health foods, nutritional products and patient education to medtech launches and strategy.

Heart Healthy

Heart Healthy

Scientifically formulated by cardiologist Elizabeth Klodas, MD, Step One Foods™ combines real, quality ingredients with intentional nutrients to deliver exactly what your heart needs. Kick approached the project as we would any CPG launch — going beyond the heart-health benefits to increase the yum factor. 

*A plate of healthy snack bars

*A plate of healthy snack bars

Fashionable Compression

Fashionable Compression

Go ahead, cop a feel. That was part of the thinking behind our packaging concept for the Dr. Comfort® line of Rejuva™ fashion compression hosiery. The category-changing packaging structure allowed for easy access, so consumers could see and touch products before purchase — without destroying the box or asking for assistance — and feel stylish while following doctors’ orders.

*Dr. Comfort® Logo and Rejuva™ logo

*Dr. Comfort® Logo and Rejuva™ logo

*Two pairs of feet wearing argyle compression socks and stylish shoes

*Two pairs of feet wearing argyle compression socks and stylish shoes

*Three package designs for Dr. Comfort® Logo and Rejuva™ compression socks

*Three package designs for Dr. Comfort® Logo and Rejuva™ compression socks

Bringing Color to the Lab Freezer

Bringing Color to the Lab Freezer

With Intracellular Technologies, Kick breathed some life into the otherwise staid life sciences category. Combining retail strategies and design thinking with innovative branding, packaging and digital purchase experience meant this upstart, challenger brand was noticed for more than just value pricing.

*A shelf in a medical facility with colorful medtech package designs

*A shelf in a medical facility with colorful medtech package designs

*Colorful medtech package designs for Intracellular Technologies™

*Colorful medtech package designs for Intracellular Technologies™

*Close up of colorful medtech package designs for Intracellular Technologies™

*Close up of colorful medtech package designs for Intracellular Technologies™

*A laptop showing the Intracellular Technologies™ medtech brand website

*A laptop showing the Intracellular Technologies™ medtech brand website

 Attention to detail on function and branding translates into everything we do, sometimes right down to the safety tab.

Attention to detail on function and branding translates into everything we do, sometimes right down to the safety tab.

*Medical personnel meeting in a lab

*Medical personnel meeting in a lab

 Industry giant Becton Dickinson has tapped into Kick for years to brand national product launches, safety campaigns and marketing efforts, with extensions to the global BD network.

Industry giant Becton Dickinson has tapped into Kick for years to brand national product launches, safety campaigns and marketing efforts, with extensions to the global BD network.

*An ad for medtech brand Becton Dickinson insulin injection needles

*An ad for medtech brand Becton Dickinson insulin injection needles

*An ad for medtech brand BD Vacutainer® Ultratouch

*An ad for medtech brand BD Vacutainer® Ultratouch