Bringing the beach to life and to Target®! For lifestyle brand Tone It Up®, Kick designed a flexible packaging system sure to motivate and inspire. Every design reinforces the TIU philosophy — to live your happiest, healthiest and most confident life all in trendy colors so every IG selfie is on point! ;)
*Group of exercise equipment branded with the Tone it Up branding
*Tone it up founders Karena and Katrina on the beach surrounded by their products
“For the man of style and substance”
Working collaboratively with Steve Harvey-endorsed BILT Brand™, Kick crafted a brand new, premium line of men’s natural bar soaps, body washes and lotions. The concept of adventure travel defined everything from the globally-inspired scent selection and naming to identity, packaging and social campaigns.
*A young man outdoors with advertising text
* 5 packages for BILT soap bars
* 4 bottles of BILT body wash inside a shower
*Names of 4 soap types: Havana Bay, Atlantic Surf, Prohibition, South Beach
Confidence in a frame
Understanding the audience is always the first step. Take eyebobs®. This brand refresh pushes bold personality to the forefront for a pop of confidence. Positioned to stamp out eyewear mediocrity, one reader at a time.
*reading glasses with description: Butch #2249 green, yellow, blue combo
*attractive, smiling woman wearing reading glasses and sipping wine
eyebobs + S↑2C
Kick has a long history of creating cause-centered partnership marketing. In this comprehensive campaign, Stand Up To Cancer® and eyebobs® bring focus to fighting cancer together, featuring celebrity endorsements from Katie Couric, John Slattery, Nina Garcia, and more.
* Packaging and promotional elements for a lifestyle brand that partnered with stand up to cancer
Freeform your life
Kick brought a brand vision to a furniture manufacturer: to refresh and elevate their offering into a strong business-to-business and direct-to-consumer brand. The strategy and design is continuously building on the target audience’s lifestyle.
*A woman reclining on a beanbag using a tablet with ACE logo
*3 colorful icons describing the ACE lifestyle brand
*4 images of Ace furniture
*A laptop showing the ACE website
From naming and beyond, we built the brand, brand traction and all the crappy jokes necessary to make this Walmart®-exclusive offering a wild success, growing their social media presence from nada to more than 17,000 followers in less than two months.
*A laptop showing the Gomoji website
In the yoga and wellness community, there’s an ancient concept of grounding — connecting with the Earth and finding balance within the resulting exchange of energies. Juil™ Footwear brought that connection to life.