Ideas that Kick
BRANDING + DESIGN
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Lifestyle Brands | Design for Lifestyle Products

advertisement, branding, business-to-business, design, digital, lifestyle brands, marketing, packaging, print, rebrand, strategy

We build successful lifestyle brands to elevate them beyond basic needs to true consumer craving.

Hey Babe! 

Hey Babe! 

Bringing the beach to life and to Target®! For lifestyle brand Tone It Up®, Kick designed a flexible packaging system sure to motivate and inspire. Every design reinforces the TIU philosophy — to live your happiest, healthiest and most confident life all in trendy colors so every IG selfie is on point! ;)

*Group of exercise equipment branded with the Tone it Up branding

*Group of exercise equipment branded with the Tone it Up branding

*Tone it up founders Karena and Katrina on the beach surrounded by their products

*Tone it up founders Karena and Katrina on the beach surrounded by their products

“For the man of style and substance”

“For the man of style and substance”

Working collaboratively with Steve Harvey-endorsed BILT Brand™, Kick crafted a brand new, premium line of men’s natural bar soaps, body washes and lotions. The concept of adventure travel defined everything from the globally-inspired scent selection and naming to identity, packaging and social campaigns.

*A young man outdoors with advertising text

*A young man outdoors with advertising text

* 5 packages for BILT soap bars

* 5 packages for BILT soap bars

* 4 bottles of BILT body wash inside a shower

* 4 bottles of BILT body wash inside a shower

*Names of 4 soap types: Havana Bay, Atlantic Surf, Prohibition, South Beach

*Names of 4 soap types: Havana Bay, Atlantic Surf, Prohibition, South Beach

Confidence in a frame

Confidence in a frame

Understanding the audience is always the first step. Take eyebobs®. This brand refresh pushes bold personality to the forefront for a pop of confidence. Positioned to stamp out eyewear mediocrity, one reader at a time.

* eyebobs

* eyebobs

*reading glasses with description: Butch #2249 green, yellow, blue combo

*reading glasses with description: Butch #2249 green, yellow, blue combo

*attractive, smiling woman wearing reading glasses and sipping wine

*attractive, smiling woman wearing reading glasses and sipping wine

eyebobs + S↑2C

eyebobs + S↑2C

Kick has a long history of creating cause-centered partnership marketing. In this comprehensive campaign, Stand Up To Cancer® and eyebobs® bring focus to fighting cancer together, featuring celebrity endorsements from Katie Couric, John Slattery, Nina Garcia, and more.

* Packaging and promotional elements for a lifestyle brand that partnered with stand up to cancer

* Packaging and promotional elements for a lifestyle brand that partnered with stand up to cancer

Freeform your life

Freeform your life

Kick brought a brand vision to a furniture manufacturer: to refresh and elevate their offering into a strong business-to-business and direct-to-consumer brand. The strategy and design is continuously building on the target audience’s lifestyle.

*A woman reclining on a beanbag using a tablet with ACE logo

*A woman reclining on a beanbag using a tablet with ACE logo

*3 colorful icons describing the ACE lifestyle brand

*3 colorful icons describing the ACE lifestyle brand

*4 images of Ace furniture

*4 images of Ace furniture

*A laptop showing the ACE website

*A laptop showing the ACE website

Poop sells

Poop sells

From naming and beyond, we built the brand, brand traction and all the crappy jokes necessary to make this Walmart®-exclusive offering a wild success, growing their social media presence from nada to more than 17,000 followers in less than two months.

*A laptop showing the Gomoji website

*A laptop showing the Gomoji website

Functional Fashion

Functional Fashion

In the yoga and wellness community, there’s an ancient concept of grounding — connecting with the Earth and finding balance within the resulting exchange of energies. Juil™ Footwear brought that connection to life.

*Juil logo and text: Awaken your soles

*Juil logo and text: Awaken your soles

* A row of shoes and a woman's feet in one of the pairs

* A row of shoes and a woman's feet in one of the pairs

*A woman unboxing a pair of Juil sandals

*A woman unboxing a pair of Juil sandals

*A woman's feet wearing a pair of sandals

*A woman's feet wearing a pair of sandals

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