*Four athletic adults running outdoors
*A happy woman and daughter in running gear
For the Medtronic Twin Cities Marathon® Weekend, we design the Twin Cities’ largest outdoor sports and community event experience, with over 30,000 participants — from global elite to 5k goal setters — cheered on by more than 300,000 spectators and aided by 5,000 volunteers. From ads and digital marketing to shirts, medals, merchandise and event signage, we’re proud that our work inspires as much on race day as on year-round training runs.
Running a race isn’t always about the athletic feat. It’s about the adventure and having fun. In 2015, we rebranded TCM’s Irish Run into the Hot Dash 5k, creating a distinctly Minnesotan race morning featuring finish line tater tot hot dish, lots of plaid and bearded lumberjacks in an event that more than doubled participation.
*Hot Dash logo, three friends dressed as lumberjacks, a pair of hands folded on a wooden hatchet
*gif of Red, White & Boom runners, a shirt front and a logo
*Two young athletic women holding marathon medals
Taste more of life
“The bigger your dreams, the braver the leaps you take, the better you should fuel yourself.” LonoLife® takes a bold stand on protein-loaded paleo bone broths, speaking to Millennials’ desire for delicious, convenient and satisfying nutrition on-the-go.
Following Campbell’s® excursion into the K-cup broth aisle, LonoLife was able to gain shelf space by tapping into the urban Millennial mindset. The result? Distribution in 8,000 stores within the first 12 months and a knockout blow to competitor Campbell’s.
*Three food package designs for LonoLife™ soup brand
Western and English
Family comes in all shapes and sizes. We’ve worked on multiple equine projects, gaining a deep understanding of the relationship between horse and human.
Horse health is all about the stomach. Marketing the Nutrena® horse feed from Cargill® required an engaging communication of horses’ distinct nutritional needs — from keeping an eye on topline, seasonal diets to fueling competition performance.
*A horse standing outside in a pen
*Diagram of a horse with explanatory notes
Field of Dreams
Designing the identity for Minnesota Polocrosse — an emerging sport mixing polo and lacrosse — elevated the team into another league... and gave Kick the distinct honor of having our work featured on a horse’s hind quarters.
*MN Polocrosse logo
*Polocrosse team and referees
*Two Polo Crosse players wearing designed jerseys
Take a Hike
Combining outdoor adventure with the love of canines was the most instinctive conceptual path to take to a brand that was already named Adirondack®. That big-sky thinking naturally translated into aspirational packaging, digital and in-store marketing.
*Adirondack pet nutrition logo and illustration of hiker and dog
*Three package designs for Adirondack™ dog food
Hard working pet food
Formulated for rural working dogs and farm cats, Makin’ Trax™ stands out on shelf with no-nonsense design and hunter-approved color palette.
*Makin' Trax dog food brand logo
*Three package designs for Makin' Trax dog food brand
Fueling the Flight (of birds and sales)
Changing the “commodity product” perception of wild bird feed through the majesty and wonder of watching birds from your window. In-flight bird photography paired with birding tips and feeding suggestions give Nature’s Window premium products the attention they deserve.
With a focus on northern Rocky Mountain distribution, Kick created a Post® Consumer Brand cereal targeting outdoor enthusiasts. Tapping into local pride, we kept the name and active imagery authentic with a nod to Post’s Wasatch Range manufacturing location.
* Three package designs for Bear River Valley brand
In the target region, Bear River Valley™ immediately kicked 33 competitive SKUs off shelf. Not surprisingly, the tasty concept also found a following with skiers, hikers, bikers, campers and paddlers far beyond the mountain regions and through out the upper midwest.