"We go the extra acre"
Kick’s rebranding and packaging strategy turns small pet category thinking on its furry little ear by highlighting the craft of family farming and establishing Oxbow as the expert and market leader. Rooted in the desire to provide the most nutritionally complete and species-specific, small animal food, Oxbow educates and guides consumers to give small pet moms confidence about what they bring home.
“Feed Them the Way They Were Born to Eat”
All dogs have a timeless, natural birthright to quality ingredients and the simple truth of nutrition. That philosophy inspired our client to develop Born Free® dog food, a one-of-a-kind evolution within the evolutionary diet category. Our brand identity, marketing strategy and multi-layered social media campaigns take a stand and communicate an ownable, differentiated point-of-view instead of just following the category status quo.
To maximize the impact of the Born Free brand refresh we tailored a strategic social media plan to increase awareness and drive store traffic, geo-targeting the Chicago metro area. Boosted posts, custom content and online scavenger hunts drove 375,000 impressions and 250% growth in followers within four months.
The design concept for Blackwood® super-premium pet foods upped the elegance of the packaging system and put nutrition education front and center — for a rapid sales increase of 30%+ year-over-year.
Red, White and Chew
Ears, pizzles and hooves never looked this tasty. Kick created a branding and packaging system highlighting the domestic sourcing capabilities of Cargill®, making an easier sell for pet specialty and grocery alike.
Feeding Every Age and Activity Level
In one fell swoop, we refreshed Nutrena’s® ag-focused Loyall® pet food and extended their premium and grain-free recipes into a sister brand, Loyall Life™. Taking the bold step of featuring therapy, service and rescue animals outdoors in their natural, happy state of wonder and play. The active photography deliberately drew the animals’ focus toward the owner, creating engagement and sparking joy.
Reggae was certified as a therapy dog one day after his first birthday. He's dedicated to the kids at the camp where he works (and plays).
Loyall Life™ proudly supports therapy, service and rescue dogs.